Working with Ross Dress for Less presented a unique opportunity. The brand is traditionally known for affordable retail basics and more conservative graphic placements, where jumbo prints or all-over graphics are typically uncommon.
For this project, however, Ross approached us looking to explore licensed all-over print designs, giving us the chance to push the visuals further than what is normally expected within their retail space. The goal was to maintain accessible, retail-friendly graphics while still introducing the Civil Regime design touch through stronger compositions and more detailed artwork.
